Entering into the last quarter of 2023, Guangzhou beauty industry has entered the sprint period. The reporter was informed that the first "Guangzhou International Beauty Week" will be held in November, "Millennium Business City, International Beauty Bay" as the theme, aims to create an international, authoritative, trendy cosmetic production, learning and research exchanges and display platform, to enhance the international influence of the Guangzhou cosmetics brand, market competitiveness. China's beauty depends on Guangdong, Guangdong beauty depends on Guangzhou. Based on the premise that opportunities and challenges coexist, the industry predicts that the development pattern of Guangzhou's beauty industry in the fourth quarter of this year will gradually become a new potential for stimulating consumption to reserve sufficient energy.
Status quo
Guangzhou cosmetics industry cluster
From "large volume" to "high quality" transformation
China's "beauty economy" has risen rapidly in recent years, and has now become the world's second largest cosmetics consumer market. According to the National Bureau of Statistics data show that in the first half of this year, China's retail sales of cosmetic products amounted to 207.1 billion yuan, an increase of 8.6%. According to data from AiMedia Consulting, China's cosmetics market size will maintain steady growth, and in 2023 is expected to exceed 510 billion yuan.
As a major province in the cosmetics industry, Guangdong ranks first in the country in terms of the number of cosmetic manufacturers and cosmetic registrants/record holders. Among them, the industrial output value of cosmetics in Guangzhou has exceeded RMB 100 billion, with the industry scale accounting for about 55% of the country, ranking first in the country. Up to now, there are 1,877 licensed cosmetic manufacturers in Guangzhou, accounting for 34% of the national total and 60% of the province; the number of cosmetic registrants/filers accounts for 80% of the province, and the number of cosmetic patent applications is also far ahead in China. Industry analysts revealed that Guangzhou cosmetics industry cluster is in the "large volume" to "high quality" transition stage, is expected to further promote the construction of "double cycle" new development pattern The new development pattern of "double cycle" is expected to further promote the construction of the new potential of consumption.
Industrial development is inseparable from the quality carrier. Guangzhou Huadu District Cosmetic Industry Association President Lin Chun said that in the cosmetic industry, Guangzhou has created a number of high-quality carrier to ensure the high-quality development of the cosmetic manufacturing industry with high-quality industrial space to cultivate and strengthen the new kinetic energy to provide a new carrier space.
It is understood that Guangzhou has formed a "Baiyun Beauty Bay (Baiyun District)" "Southern Beauty Valley (Huangpu District)" "China Beauty Capital (Huadu District)" "Bay Area The four cosmetic industry clusters with outstanding advantages, such as "Beauty Valley (Conghua District)" and so on. Guangzhou Huadu cosmetic industry, for example, the entire industrial chain scale accounts for about 15% of the country, a preliminary assessment of the "China Beauty Capital" brand value of about 8 billion -12 billion yuan.
Lin Chun pointed out that "we need to continue to optimize the park as the main body of the industrial space pattern, high-quality development, polishing the 'Made in Guangzhou' of the city's industrial gold standard." Guangzhou cosmetics industry cluster to take the road of high-quality development, which promotes the beauty industry to move forward the private sector, is also playing their respective positive role in the opportunities and challenges, to explore new solutions to sustainable development ideas.
Opportunities
The "new elite and specialized" intelligent manufacturing popularity
China's beauty is hot at sea
A few days ago, Guangzhou Baiyun District cosmetics shortlisted in the Ministry of Industry and Information Technology announced the list of national industrial clusters, is the only cosmetic cluster in the 100 clusters. It is reported, Baiyun District, Guangzhou High-tech Industrial Development Zone, Private Science and Technology Park as a carrier, radiation driven by the cosmetic industry in the region, has built a set of headquarters, production, sales, R & D, design, exhibition and trade, testing and other industry chain in one of the cosmetic industry clusters, is the only region in Guangzhou with the whole industry chain of cosmetic products, but thanks to the traditional industry, "the whole chain of transformation! Thanks to the traditional industry's "whole chain transformation" trend, the new elite specialized "intelligent manufacturing" is popular. Industry analysts revealed that in the current beauty business environment, Guangzhou has a foothold in the country, looking at the global market favorable, "going to sea" has also become a hot trend.
With the rise of a large number of local cosmetic enterprises with technological research and development strength and brand strength, the collection of excellent and strong "Guangdong cosmetic cluster" in the domestic cosmetics market occupies a strong voice. This year, "Baiyun Meiwan" brand enterprises are many times the whole ship to the sea, the global "grab single".
Challenge
Break the monopoly of the international giant raw materials